NetEnt, is a leading global software company in the online gaming industry. NetEnt was established in 1996 by Pontus Lindwall, the son of Bill Lindwall, a co-founder of AB Restaurang Rouletter. The company was initially formed through a strategic collaboration between Cherry, a Scandinavian land-based operator, and Kinnevik, who collectively invested 75 million into developing unique, in-house gaming products. In 2000, Cherry acquired Kinnevik, leading to the launch of Expekt Casino in 2002.
Net Entertainment, headquartered in Stockholm, Sweden, also maintains offices in Gibraltar, Ukraine, and Malta, employing over 720 staff members.
History of NetEnt
The foundation of NetEnt can be traced back to 1963, when AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundström. This venture subsequently established a partnership in 1968 with AB Roulett konsult & Spelautomater, founded by Per Hamberg and Lars Kling. By 1972, the operation had achieved national reach and registered the name ‘Cherry’, accompanied by the iconic cherry logo. 
As the online gaming industry began to emerge in the mid-1990s, NetEnt positioned itself as a pioneering entity, launching its first online casino in 2000. The company then underwent a significant change in 2007 when it was spun off and listed on NGM Equity. Further progression occurred in 2009 when NetEnt moved to the main list of the Stockholm Stock Exchange. Significant milestones include the establishment of NetEnt’s first mobile game in 2011, the launch of a live casino in 2013, and the expansion into the US market in 2015.
Today, NetEnt continues to stand as a powerful player in the online gaming world, proudly acknowledging its roots and history.
Net Entertainment Casinos
NetEnt Casinos are online gambling platforms powered by NetEnt, a premier software provider for internet casinos. NetEnt casinos have an expansive collection of games, covering traditional options like blackjack, craps, roulette, and slots, alongside innovative variations. They offer over 200 games and generous rewards programs to enhance the player’s gaming experience.
NetEnt launched its first web-based casino in 2002, introducing the CasinoModule platform, which offered a wide range of games within a unified management system. The company then underwent rapid growth, with an impressive 100% revenue increase in 2004. It went public on the Stockholm Stock Exchange and expanded into regulated markets in Denmark, Italy, Spain, and New Jersey in the US.
Today, NetEnt provides software to over 200 reputable operators and has a portfolio encompassing hundreds of high-quality casino games. Some of the top-rated NetEnt casinos include BitStarz Casino, Buzz Casino, 888 casino, Spin Rio, and Unibet. They’re recognized for excellent customer service, enticing promotions, and a high-quality gaming experience. Notably, NetEnt claims a higher payout ratio of 95-98% compared to other software providers, like Realtime Gaming.
NetEnt Games
NetEnt is offering over 200 casino games. The portfolio ranges from realistic graphic table games, such as Roulette, Baccarat, Craps, Blackjack, Sic Bo, and Keno, to a plethora of slot machines. The latter category has branded titles based on popular music bands and movies, like StarBurst, Guns N Roses, Jimi Hendrix, Gonzo’s Quest, Motorhead, Aliens, and Scarface.
Their software is known for high-quality graphics, smooth gameplay, and unique design features. All games are web-based, making them accessible to a broad spectrum of online casino players. The company’s management system allows users to review performance data and graphical reports to enhance their playing skills.
NetEnt slots have an expansive fan base, and notable titles include Dead or Alive, Steam Tower, Magic Portals, Mega Fortune, and Starburst. The company also offers progressive slots, like Mega Fortune, which holds the record for the world’s largest payout in 2013.
Apart from slots, NetEnt offers live casino and table games, and several other mini games. Their software shows true innovation and artistry, especially in their video slots, characterized by excellent graphics, smooth gameplay, and unique designs.
NetEnt’s enduring presence in the industry has seen it leading the charge in casino game development for over 25 years, amassing a collection of over 200 games. Notable titles include Starburst, Gonzo’s Quest, and the Knight Rider slot, each known for unique game mechanics, graphics, audio, and high odds.
Licencing and regulation
One of the early entrants into regulated markets like Italy in 2011 and Denmark in 2012, NetEnt quickly adapts its systems to meet varied regulatory requirements and has consistently been ahead of the curve in offering their software in newly licensed regions. NetEnt is currently licensed and regulated in a number of jurisdictions including Belgium, Gibraltar, New Jersey, Pennsylvania, Malta, Romania, Spain, the United Kingdom, and Alderney.
The company has consistently grown since its inception in 1996, becoming an associated member of the World Lottery Association and obtaining gaming licenses in Malta and Alderney. It was listed on the Swedish Stock Exchange and acquired Red Tiger Gaming in 2019, which expanded its game offerings.
The fairness and security of all NetEnt games are certified, with routine testing and certification performed by reputable auditors and laboratories including eCogra, GLI (Gaming Laboratories International), iTech Labs, Technical Services Bureau, and the Global Gambling Guidance Group.
Net Entertainment Software
NetEnt’s software stands out for its exceptional graphics, sound quality, and a dedicated research and development team, ensuring their technology stays at the cutting edge. Their instant-play platform allows users to access games without downloads, facilitating easy game updates and integration into casino operators’ offerings.
In addition to its desktop offerings, NetEnt excels in mobile gaming software. They provide high-quality software for their mobile games, compatible with iOS, Android, and Windows devices. All of NetEnt’s mobile games are based on HTML5, ensuring compatibility and ease of use across devices. With one of the largest mobile game portfolios in the industry, NetEnt offers users flexibility and convenience.
NetEnt’s software features include support for 25 languages, multiple currency options, customizable promotions, state-of-the-art graphics and sound, portrait and landscape modes, 3D animation, and an easy-to-use interface. It is easily integrated via a single API through the iGG (iGaming Group) casino platform, which enables automatic updates for newly released games.
The platform also supports a variety of promotional features like casino welcome bonuses, free spins, no deposit bonuses, and max bonus bets. NetEnt’s software boasts an advanced back-office system that facilitates efficient management of gaming operations, including the activation of tailor-made promotions and tournaments.
The company attributes its success to its dedicated workforce and its roots in land-based casinos, providing intimate industry knowledge.
The quality of NetEnt’s gaming software is widely recognized. The company stands out for its technical expertise, impressive graphics, smooth gameplay, unique design, and innovative features for each slot game. Its commitment to quality and diversity is further underscored by the fact that each game is distinctively different, demonstrating an extensive, creative development process.
NetEnt’s software is user-friendly, developed to the highest standards, and packed with creative and innovative features. In summary, NetEnt’s game software stands out for its quality, variety, ease of integration, and robust backend support, all while ensuring fairness and security for its users
Final thoughts on Net Entertainment Gaming Studio
NetEnt, a stalwart in digital entertainment and a leader in premium gaming solutions, has been driving the online casino industry for over 20 years. By powering their thrilling games with a state-of-the-art platform, they have become an essential partner for the world’s most successful online casino operators.
Net Entertainment is a global organization. NetEnt’s teams of talented individuals are dedicated to delivering flexible digital casino solutions, allowing customers to stay unique, premium, informed, and always a step ahead. The impressive growth that NetEnt has demonstrated over the years can be attributed to their strong corporate culture.
Proof of NetEnt’s excellence lies in the numbers. In 2019, their systems handled an incredible 58.3 billion gaming transactions. Their client base is extensive, with over 200 active customers that include the largest gaming operators globally, and their portfolio is broad, offering over 200 exhilarating games. NetEnt isn’t just a digital entertainment company – they are the pioneers shaping the future of online gaming.
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